These were popular workhorse faces used for signage and advertisements, such as Akzidenz-Grotesk, released in Berlin in 1898. Helvetica is a revival of the unadorned “grotesque” san serifs of the 19th and early 20th centuries. It was originally called Neue Haas Grotesk but was given a more marketable name when it was licensed by Linotype in 1960 (Helvetia is the Latin word for Switzerland). Helvetica is a Swiss typeface designed in 1957 by Max Miedinger and Eduard Hoffmann. Up close of The Helveticard, which features Helvetica Bold as the typeface. Pretty much everyone uses Futura – NASA even put it on the moon! There is so much to say about this typeface, and if you are interested in learning more, Douglas Thomas wrote a whole book about Futura’s history and usage, it’s a really fun and fascinating read. Ikea used it until 2009, and Volkwagen was iconic for its use of Futura for the better part of six decades (it switched to a custom typeface in 2015). Richard Nixon used Futura in his 1972 reelection campaign. Wes Anderson used Futura to give The Royal Tenenbaums set a cohesive treatment it’s used in the title cards and credits throughout the film as well as sprinkled heavily throughout the set on buses, signage and posters. But it is equally at home in the fashion world featured in logos for Calvin Klein, Dolce & Gabbana, and Louis Vuitton. Futura can be all business on bland cautionary signage alerting you of fire exits, automatic doors, and private property. It’s on cans of Red Bull and boxes of Domino’s Pizza. You can find it at Best Buy, Bed Bath & Beyond, Costco, Petsmart, K Mart, Claire’s, Forever 21, and Party City. The Futura font family (including combinations of its various fonts such as Light, Medium, Heavy, Bold, Black, Condensed and Oblique) runs rampant across big box stores and other retail locations. As one of the most used typefaces of the 20th and 21st centuries, it’s just about everywhere. If you’re thinking that Futura looks familiar, there’s a good reason for that. Whether a lifelong devoted fan or you just like it for its agile robustness, this book will make you always want to use Futura.Volkswagen's use of Futura in their 1960s ads for the Beetle And yet that typeface was hidden in plain sight more than first realized. In some ways, finishing this book was like that feeling after seeing the film “Memento” when one starts looking at everyday life with different eyes….noticing the finer details that seemed inconsequential. “Never Use Futura” is a satisfying and delicious introduction to all things Futura. I quite enjoyed nerding out on the many historical details about competitive versions of Futura from different international foundries, as well as the abrasive responses directed towards print publications using “the eccentric, malformed, ugly, and illegible type reflecting cubist art.“ Blasphemy! (Surely, I jest.) It reads as an expansive essay covering the history of the typeface's creation, its wide usage over the years and where it stands today within the crowded world of digital fonts. His talk was at times humorous, revealing and most enjoyable, very much like this well-researched book. I first saw him talk about his love and appreciation for Futura at Typecon Seattle in 2016. First out of the gate comes “Never Use Futura” from graphic designer, writer, historian and educator Douglas Thomas. As we celebrate this typeface's 90th anniversary, a set of impressive typographic books are being released this Fall. Their recognizable letterforms have been embraced everywhere and continues to this day (Bon Appetit Magazine, Vanity Fair fashion ads and the influence of geometric sans in current rebrands, just to name a few). Industrial products, modern fashion, elementary schoolbooks, sports messaging and pretty much everything in between is well-served with the ever-changing character of the world’s most hardworking typeface, Futura. This classic geometric san serif has the ability to create rather broad visual languages in a chameleon-like manner, perhaps moreso than any other typographic family in existence. The previous list is long, but for good reason.
#Futura font family history archive
Election campaigns, NASA, mid-century design, American malls, Nike, Wes Anderson, Barbara Kruger, Volkswagen, CSA Archive or Aaron Draplin.
Who doesn't love the typeface Futura? Certainly not Nazi Germany, U.S.
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